Unlocking the Power of Direct Mail
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Come join us and start the New Year off with a Direct Mail Bang!
Conventional wisdom is that the rise of online marketing has impacted traditional direct mail, but statistics show that carefully targeted direct mail campaigns can still deliver an excellent ROI.
Session 1: Mail Meets the Web: Keeping Direct Mail Relevant in an Online World! Guest Speaker, Dave Lewis, President of SnailWorks will demonstrate how direct mail remains an essential channel in a marketing campaign, but it is at its best when coordinated with other channels. The fast-paced session will explain the rules and tools of multi-channel marketing – QR codes, PURLs, Informed Visibility, web landing pages, email and more – and present a process for tying them together into an effective coordinated campaign with direct mail at its heart. We’ll explain the what, why, and how of multi-channel marketing. Dave has spent his career taking innovative new Postal programs and turning them into winning business propositions for marketers. In the process, he co-founded two web based companies – TrackMyMail (which was sold to Pitney Bowes in 2008), and SnailWorks, which he leads today. His specialty is leveraging innovative postal programs to advance direct mail.
Session 2: 12 Direct Mail Musts: What are they? Guest Speaker, Bob Ellis, Manager Business Alliances, USPS will teach us about the 12 Direct Mail Musts. Bob has been with the U.S. Postal Service for 34 years and 40 years in the industry, which includes various positions in advertising, marketing and sales and management. Bob works closely with USPS sales reps and selected business partners helping to identify and generate new business. Bob’s expertise is in the direct marketing arena focusing on promoting and implementing the addition and integration of a direct mail component among clients’ media mix and as an omni-channel boost to digital, mobile, and social media efforts.
Join us Wednesday, January 15, at the Fox Valley P&DC (Administration Entrance). Click here to register.
9:00 AM – 9:15 AM: Registration
9:15 AM – 9:30 AM: Welcome
9:30 AM – 10:30 AM: Session 1
10:45 AM – 11:45 AM: Session 2
11:45 AM – 12 Noon: Closing and Networking