B4B: The ROI of ID – How to Participate, and Profit, from Informed Delivery

The ROI of ID – How to Participate, and Profit, from Informed Delivery”

Dave Lewis – President, SnailWorks

Informed Delivery (ID) is a great add-on service for Mail Service Providers (MSP) to help customers make their mail more effective. And discounts just make it even better. In the session we will discuss the benefits of ID and how MSPs can promote this service to their customers to save money for mail owners and the MSP. We will also go into the details of creating campaigns, and how to participate in the USPS ID Promotion successfully.